Automation (Marketing) Intern
Job-ID: 15616; Location(s): Broomfield, CO
JOB DESCRIPTION SUMMARY
We are seeking a motivated Marketing Automation Intern to help optimize and audit the functionality of our Marketing Cloud Account Engagement platform (formerly Pardot). This internship offers a hands-on opportunity to work on real-world projects, gain expertise in marketing automation, and learn about how data-driven marketing drives business growth.
JOB DESCRIPTION DETALS
Responsibilities
- Audit Current Marketing Automation System:
- Review email templates, forms, landing pages, and automation rules for consistency, optimization, and functionality.
- Identify gaps or redundancies in the current setup and provide actionable recommendations.
- Analyze Campaign Performance:
- Pull reports on marketing campaign effectiveness, including email engagement, lead scoring, and conversion rates.
- Create a framework for consistent performance measurement moving forward.
- Optimize Lead Management:
- Review and refine lead scoring and grading rules to align with sales and marketing goals.
- Document lead assignment workflows to ensure alignment with internal teams.
- Document Best Practices and Recommendations:
- Develop a resource guide outlining the optimized workflows, settings, and strategies.
- Provide recommendations for future platform use and enhancements.
What You’ll Learn & Perks
- Hands-on experience with Marketing Cloud Account Engagement (Pardot).
- How to use marketing automation to drive business growth in a B2B environment.
- Best practices for email marketing, lead management, and data hygiene.
- Collaboration within cross-functional teams in a fast-paced, data-driven marketing department.
- Gain experience with cutting-edge marketing technologies and tools.
- Flexible working environment with hybrid opportunities (if applicable).
- Networking opportunities with seasoned marketing professionals.
- Potential for future career opportunities within the organization.
Education & Experience
- Current undergraduate pursuing a degree in Marketing, Business, Data Analytics, or related fields.
- Basic understanding of marketing automation platforms (experience with Pardot, Salesforce, or similar is a plus).
- Strong analytical skills with attention to detail.
- Excellent communication and problem-solving abilities.
- Ability to work independently and manage multiple tasks.
Are you ready to be part of Viega’s adventure?
Total Rewards Package:
Compensation:
- Base: $22-$25 hourly (CO), based on specific compensable factors including, but not limited to education, work experience, and geographic market.
Application Window:
Posting Date: 02/13/2025
The application deadline for this job is: 03/13/2025.
Your contact person:
Johnathan Nuthall - John.Nuthall@viega.us - +1 (620) 798-9059
Nearest Major Market: Denver