Shape the future with us. And also your own.

As a driver of innovation, Viega is one of the most important technology leaders in the installation industry. We develop intelligent systems and integrated digital solutions. Quality is incorporated into everything we do. We believe that this is about much more than supplying pipelines. We turn spaces into living rooms: More comfortable. More intelligent. More secure. More sustainable.

Support us as:

Counter Marketing Manager

Job-ID: 6723; Location(s): Broomfield, CO 




The Counter Marketing Manager is responsible for developing and executing the strategy to bring our brand to life at the point of purchase. They work with the field sales team to identify opportunities and then lead the effort to secure display, signage, events etc. in partnership with our distributors.


Reports to Director of Marketing.







Develop and maintain relationships with field sales and distributors


Identify and prioritize opportunities to unlock execution at point of purchase


Lead cross functional team to develop and execute national and distributor specific counter marketing programs:



  • Ideate with field sales, distributor, and marketing team on programming which connects brand and distributor strategies
  • Present programs to field sales and distributors and secure alignment
  • Lead program and creative development
  • Lead execution
  • Conduct post program analysis and report results. Apply learning to future programs
  • Other


Attends meetings as required and/or assigned


Performs other duties as required and/or assigned


Will be required to travel up to 30% of the time


Complies with the safety rules and guidelines








Knowledge, Skills and Abilities


Ability to lead point of purchase marketing campaigns


Knowledge of current marketing vehicles including: In store signage, displays, demos, ecommerce, digital displays, social media etc.


Experience with ecommerce: Retailer owned digital marketing vehicles, product detail pages etc.


Ability to lead program and creative development: Writing creative briefs, evaluating creative, coordinating with vendors and customers


Ability to create compelling presentations and present to customers, peers, and leadership


Understanding of how to interpret and apply marketing metrics and incorporate into proposals and action plans


Ability to manage multiple projects


Ability to influence and secure support from cross functional team members


Intermediate to advanced PC based applications (Windows, Word, Excel and PowerPoint).




Education, Certification/License & Work Experience


Business degree required; MBA preferred


5-7 years of experience in related field (Marketing, brand or product Management, Shopper Marketing etc) is required.


Strong preference for experience in building materials or related field.


Equivalent combinations of education and experience may be considered.


Your contact person:

Sandra Brady  -  SANDY.BRADY@VIEGA.US -  

The future needs people like you to shape it.

Apply to Viega now.

Nearest Major Market: Denver