Director, Marketing

Job-ID: 15759; Location(s): Broomfield, CO 

Job Description Summary

**Building Material Manufacturing or Industrial Product manufacturing experience strongly preferred**  *B2B2C experience Preferred**

The Director, Marketing leads the development and execution of strategic marketing initiatives to drive brand growth, market share, and customer engagement. This position oversees cross-functional teams, optimizes marketing performance through data-driven insights, and aligns marketing efforts with overall business objectives. Responsible for brand development, campaign execution, budget management, and fostering key industry relationships to enhance the company's competitive positioning.

Job Description Details

Management & Leadership

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Oversee recruitment, training, performance evaluations, and professional development initiatives to retain top talent.
• Establish and maintain effective communication across all levels of the organization, ensuring alignment between marketing strategies and company objectives.
• Promote a results-driven environment by setting clear expectations, providing regular feedback, and addressing performance challenges proactively.
• Ensure all marketing operations comply with company policies and relevant health, safety, and quality regulations.

Strategic Planning & Budget Management

• Develop and oversee the annual marketing budget, ensuring alignment with corporate financial objectives and sales targets.
• Analyze past budget performance, forecast future needs, and ensure marketing expenditures provide strong ROI.
• Optimize resource allocation to maximize brand exposure, customer engagement, and lead generation.

Marketing & Business Strategy Execution

• Define and execute marketing strategies to drive market share growth, brand awareness, and customer satisfaction.
• Conduct competitive market analysis to identify opportunities and threats, incorporating insights into strategic planning.
• Develop and manage integrated marketing campaigns, including digital, print, PR, trade shows, and product launches.
• Oversee content marketing, messaging, and sales enablement materials to ensure brand consistency and effectiveness.
• Utilize data-driven insights to refine marketing efforts, optimize lead conversion, and improve overall campaign performance.
• Partner with sales teams to design promotional programs and initiatives that enhance customer engagement and drive revenue.
• Establish and maintain strong relationships with customers, industry influencers, and strategic partners to expand market reach.

Brand Development & Creative Strategy

• Lead brand positioning efforts to ensure clear and consistent messaging across all channels and verticals.
• Collaborate with creative teams to develop compelling marketing assets, campaigns, and digital content.
• Manage public relations, advertising, and direct marketing activities to reinforce brand identity and market presence.
• Oversee the development and execution of branding initiatives for new business opportunities and product launches.

Performance Analysis & Reporting

• Track and analyze key marketing metrics to assess effectiveness and drive data-informed decision-making.
• Provide leadership with regular reports on competitive intelligence, market trends, and campaign performance to steer sales efforts.
• Continuously evaluate marketing activities to ensure they are relevant, impactful, and cost-effective.

Industry Engagement & Professional Development

• Stay ahead of industry trends by participating in professional organizations, attending conferences, and networking.
• Encourage continuous learning within the marketing team to foster innovation and strategic thinking

Special Job Dimensions

• Will be required to travel up to 30% of the time.

Required Qualifications

Knowledge, Skills and Abilities

• Proficiency in Microsoft Office Suite, CRM platforms, SAP, BW, and digital marketing tools
• Strong analytical and organizational skills
• Innovation and creative management skills
• Proven ability to recruit, mentor, and lead high-performing teams while fostering collaboration
• Strong project planning and management skills
• Excellent communication and presentation skills
• Ability to collaborate cross-functionally; working closely with sales, product, and executive teams to align marketing initiatives with business goals.
• Ability to adjust communications according to audience
• Ability to prepare and deliver high impact presentations
• Ability to solve complex problems and pivot strategies in a fast-paced, dynamic environment
• Ability to perform with superior service, reflecting a positive company image while sustaining a positive attitude with those you interact with; always going above and beyond to help others out, regardless of their position or department.
• Ability to adhere to the highest standards of quality while continually performing at the highest possible level

Education, Certification/License & Work Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
• 8-10 years of progressive marketing leadership experience, with expertise in market research, brand strategy, digital marketing, and customer acquisition.
• Experience in B2B and/or B2C marketing, with a track record of successfully executing multi-channel campaigns
• Background in market analysis, competitive intelligence, and data-driven decision-making
• Experience leading high-performance teams and managing cross-functional projects.

Equivalent combinations of education and experience may be considered.

Wondering if you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Viega, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but don’t check every box in the qualifications section, we encourage you to apply anyway. You may be just the right candidate for this or other positions we have in the future.

Total Rewards Package:

Compensation

• Base: $159,000 - $225,000 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 03/19/2025
• The application deadline for this job is: 04/19/2025

Your contact person:

Brad Kerwin