Employer Brand Specialist

Job-ID: 16584; Location(s): Broomfield, CO 

This role requires working in the Broomfield, CO office at least 2-3 days per week as part of a hybrid schedule.

Job Description Summary

The Employer Brand Specialist supports the promotion of Viega’s Employee Value Proposition (EVP) by assisting in the development of employer brand strategy and execution of recruitment marketing initiatives and campaigns. This role collaborates with cross-functional teams to help strengthen Viega’s position as an employer of choice. Role responsibilities include developing engaging content, creating campaigns, tracking results, and supporting employees in serving as brand ambassadors. 

What You'll Do:

Responsibilities

• Helps strengthen the employer brand by communicating the Employee Value Proposition to attract and retain talent and position the organization as a top employer in the market.
• Develops recruitment marketing strategies and creates plans to promote the employer brand and attract candidates through engaging and compelling content (videos, ads, graphics, etc.).
• Collaborates with the business, internal communications, and social media to identify and share employee stories, videos, and blogs to showcase Viega’s company culture and capture employee experiences.
• Supports the company’s online career presence, optimizes job postings, and collaborates with talent acquisition, social media, and workforce development teams to develop effective campaigns and share content on various platforms.
• Partners closely with the talent acquisition team to identify areas of focus, support recruitment initiatives, develop resources and toolkits, and create strong talent pipelines for the organization.
• Supports corporate partnerships, strategic community initiatives, and company involvement in career events, activities, and conferences.
• In partnership with marketing, helps equip employees with tools and messaging to share their experiences, encouraging them to be active participants in promoting the company culture and brand narrative.
• Measure the effectiveness of campaigns, adjust strategies based on data and recruitment metrics, and identify opportunities for improvement that impact talent attraction and retention.
• Stays current with recruitment marketing and industry trends and competitor strategies to maintain a competitive advantage in attracting top talent.

Other

• Performs other duties as assigned.
• Occasional travel may be required.

What We're Looking For:

Knowledge, Skills and Abilities

• Proficient in the use of common office equipment and software – including: computers, printers, Microsoft Word, Excel, Outlook, Teams, PowerPoint
• Excellent project management skills, strong prioritization abilities, and comfortability with change
• Thinks creatively and demonstrates strong content creation and storytelling abilities
• Strong organizational and time management skills
• Shows accuracy and careful attention to detail
• Effectively manages multiple tasks and priorities
• Communicates effectively and proactively, both verbally and in writing, with internal and external stakeholders
• Strong writing and editing skills
• Works well both independently and in a team environment, effectively collaborating with internal teams and event organizers
• Exercises confidentiality and discretion in the handling of information and execution of duties
• Strong problem-solving and analytical abilities
• Proficiency with social media platforms and branding tools
• Understanding of digital marketing and social media strategies
• Experience using design tools such as Adobe, Canva, or similar

Education, Certification/License & Work Experience

• Bachelor’s degree required, preferably in Marketing, Communications, Human Resources, or related field.
• 3-5 years of experience in recruitment marketing, employer branding, and/or brand management required.
• Experience in human resources preferred.

Equivalent combinations of education and experience may be considered.

Wondering if you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Viega, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but don’t check every box in the qualifications section, we encourage you to apply anyway. You may be just the right candidate for this or other positions we have in the future.

Total Rewards Package:

Compensation

• Base: $71,000 - $97,000 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 10/03/2025
• The application deadline for this job is: 10/24/2025

Your contact person:

Lauren Stauffer

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