Marketing Automation Manager

Job-ID: 15776; Location(s): Broomfield, CO 

JOB DESCRIPTION SUMMARY

The Marketing Automation Manager is responsible for developing and executing strategies to optimize marketing automation efforts, streamline processes, and enhance customer engagement. This role involving managing marketing automation platforms, collaborating with cross-functional teams, and analyzing data to drive growth and drive ROI.  

JOB DESCRIPTION DETAILS
Responsibilities

• Develops and manages marketing automation strategies and campaigns to drive engagement and lead generation.  

• Oversees the implementation, execution, and tracking of automated marketing campaigns, ensuring timely delivery and budget adherence.  

• Maintains and optimizes the marketing database, email marketing campaigns, and lead generation processes.  

• Utilizes data analytics to measure, report, and optimize campaign performance, ensuring alignment with business objectives.  

• Provides guidance on platform utilization to maximize adoption and effectiveness across the organization.  

• Works closely with the content, design, sales, and data teams to align marketing automation initiatives with overall business goals and objectives. 

• Collaborates with leadership to enhance lead management and automation, ensuring seamless distribution and tracking of leads with the sales team.  

• Generates and maintains reports and dashboards across platforms such as Marketing Cloud Account Engagement, Adobe, and Sprout Social to measure marketing performance.  

• Communicates marketing performance insights to stakeholders across marketing, product, sales, and finance, fostering data-driven decision-making.  

• Evaluates campaign performance and recommend improvements to automation processes, ensuring optimal lead nurturing, engagement, and conversion. 

• Stays informed on industry trends, emerging technologies, and best practices to keep marketing automation strategies ahead of the competition.  

Other 

• Attends meetings as required and/or assigned. 

• Performs other duties as required and/or assigned 

• May be required to travel up to 10% of the time 

REQUIRED QUALIFICATIONS
Knowledge, Skills and Abilities

• Proficient in the use of common office equipment and software – including: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint 

• Advanced proficiency in Marketing Automation Platforms (e.g., HubSpot, Salesforce Marketing Cloud Account Engagement).  

• Technical proficiency in front-end and back-end technologies, with familiarity in HTML.  

• Proven expertise in personalization, optimization, and marketing automation strategies, with a deep understanding of data and systems.  

• Ability to work both independently and in a team environment, effectively collaborating with internal teams and event organizers 

• Builds and maintains positive, productive relationships within and across teams, customers, and vendors 

• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization  

• Thinks creatively and demonstrates strong problem-solving skills 

• Strong organization skills, attention to detail, and time-management skills 

• Communicates effectively, both verbally and in writing 

• Effectively manages multiple tasks and priorities

• Comprehensive understanding (or the ability to quickly learn) of the holistic customer journey and how it integrates across multiple channels and touchpoints.  

• Ability to translate business objectives into strategies

Education, Certification/License & Work Experience

• Bachelor’s degree in Marketing or a related field required 

• 3-5 years of related professional experience required 

• Previous professional experience in marketing automation required 

• Previous professional experience using analytics platforms such as PowerBI, Tableau, etc. preferred 

Equivalent combinations of education and experience may be considered. 

Wondering if you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Viega, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but don’t check every box in the qualifications section, we encourage you to apply anyway. You may be just the right candidate for this or other positions we have in the future.

Total Rewards Package:

Compensation

• Base: $85,000 to $105,500 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 3/20/2025
• The application deadline for this job is: 4/20/2025