Sales Strategy Manager

Job-ID: 16399; Location(s): Broomfield, CO 

Job Description Summary

The Sales Strategy Manager position is responsible for enhancing commercial success and driving revenue and profit growth across all geographies and product lines through the develop and execution of go to market (GTM) strategies for Viega’s customer verticals (e.g., industrial, commercial, residential, distribution). This position is responsible for analyzing market trends, identifying new sales opportunities and threats, designing strategic plans and the accompanying execution protocols and measuring sales performance. 

What You'll Do:

Responsibilities

• Collaborates with leadership to define long-term and short-term sales strategies that align with company goals and market trends. Continuously optimizes and refines sales processes to maximize efficiency and growth.
• Develops and supports the execution of vertical sales strategies, tactics, and playbooks. 
• Partners with members of field and national sales teams in the deployment of strategies and ongoing support of strategy execution.
• Leads and supports cross-functional efforts across Sales, Marketing, Product, Training, and other departments in a capacity of customer vertical subject matter expert and strategy enablement (e.g. product portfolio development, mid- and long-term planning, competitive price tracking, value proposition definition). 
• Identifies, understands and tracks market trends, segments, customers, competition, drivers, challenges and needs to best prioritize and draft business cases leading to solutions for the market.
• Tracks and analyzes sales strategies, tactics, and playbooks performance data to monitor effectiveness, identify areas of continuous improvement and develop mitigation or action plans. 
• Establishes and maintains a deep understanding of sales tactics and customer needs through participation in field visits, ride-a-longs, and other activities.
• Assists with sales strategies and playbooks training efforts, providing on-going support for Sales, Marketing, Product, Training, and other departments as required. 
• Works closely with sales teams and other internal stakeholders to ensure that sales teams have the tools, training, and resources needed to successfully execute the sales strategy.
• Effectively builds and maintains strong relationships with sales leadership, leveraging this to influence and implement strategy.
• Engages with key partners and customers in the field to represent Viega and strengthen our brand and relationships. 
• Makes compelling presentations to sales teams, leaders, and executives as needed.

Other

• Performs other duties as required or assigned.
• Will be required to travel up to 40% of the time.

What We're Looking For:

Knowledge, Skills and Abilities

• Proficiency in Microsoft Office package (e.g., Outlook, Word, Excel), experience with data visualization software (e.g., Tableau or PowerBI), enterprise resource planning software (e.g., SAP, Business Warehouse, Salesforce). Data analytics platforms work experience preferred (e.g., Alteryx or Snowflake)
• Strong analytical and problem-solving abilities and an aptitude for data analysis and modeling
• Excellent communication, both written and verbal, and interpersonal skills
• Demonstrated ability to effectively present at all levels of an organization
• Working knowledge of CRM and other sales reporting and database structures
• Self-starter who can provide recommendations/ solutions with minimal instruction
• Effectively and independently lead projects and initiatives
• Familiarity or the ability to quickly learn marketing and sales processes and automation
• Functions effectively in a dynamic work environment, exhibiting ability to be flexible and adaptable
• Demonstrates strong attention to detail and organizational skills
• Excels at working as part of a team
• Effectively manages multiple competing tasks and priorities

Education, Certification/License & Work Experience

• Bachelor’s Degree in business, engineering, economics, marketing, or a related field required
• MBA preferred
• 7-10 years professional experience in selling, sales management, operations, strategy or business development with a proven track record designing and executing sales strategy and a deep understanding of customer behavior required
• 3+ years of leadership experience in a relevant industry (e.g., Construction, Building Materials, Industrial / Manufacturing) required

Equivalent combinations of education and experience may be considered.

Wondering if you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Viega, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but don’t check every box in the qualifications section, we encourage you to apply anyway. You may be just the right candidate for this or other positions we have in the future.

Total Rewards Package:

Compensation

• Base: $112,000 to $140,000 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 08/21/2025
• The application deadline for this job  is: 09/21/2025

Your contact person:

Brad Kerwin