Associate Brand Manager - Toronto, Ontario
Job-ID: 15701; Location(s): Remote
This role will be based in the Toronto, Ontario area.
Job Description Summary
The Associate Brand Manager is responsible for supporting marketing initiatives for the Viega North America brand. This role will work closely with cross-functional teams to identify opportunities, recommend solutions and implement programming to drive the business.
Job Description Details
- Lead, develop, and execute national and regional marketing plans.
- Build a deep understanding of our target audience (Wholesalers, Contractors, etc.).
- Provide strategic direction to the internal design team and external agency network (includes writing creative briefs, evaluating programs and creative, and problem-solving).
- Analyze mid and post-program data and recommend/implement changes to optimize programming. Collaborate with Customer Market Insights team to propose and complete the research needed.
- Understand current business performance; develop strategies and recommend investments to support and unlock growth for our four verticals (Commercial, Industrial, Residential and Marine).
- Collaborate with Counter Marketing Manager to execute distributor-specific campaigns.
- Proactively share results with key stakeholders.
- Attends meetings as required and/or assigned.
- Performs other duties as required and/or assigned.
- Will be required to travel up to 25% of the time.
Required Qualifications
Knowledge, Skills and Abilities
- Strong business acumen, understand the P&L and how marketing metrics relate to financial performance, be able to recommend investments based on business fundamentals and marketing principles.
- Ability to provide strategic direction for the program and creative development including briefing, program, and creative review.
- Understanding of advertising claims and ability to evaluate risk.
- Ability to manage multiple projects and timelines.
- Ability to effectively communicate with all levels of the organization, both verbally and in writing and effectively present in front of customers.
- Ability to manage stakeholders, engage and enlist support from, and build trust with, other functions
- Strong analytical skills. Able to gather and interpret data, turning data into insights and insights into action plans. Ability to find alternative data sources when data is not available
- Ability to solve problems and execute innovative solutions
- Working knowledge of computer programs including Microsoft Word, Excel, Outlook, PowerPoint
- Bilingual in English and French, with strong verbal and written communication skills in both languages preferred
Education, Certification/License & Work Experience
- Bachelor’s Degree in Business Administration/Marketing required
- MBA strongly preferred
- 5-7 years of related professional experience required
- 2+ years in a general management function (e.g. brand or product management) and 2+ years in a marketing role required
- Experience leading multi-million-dollar advertising campaigns (mix of on/offline tactics) preferred
- Trades/Industry experience preferred
Equivalent combinations of education and experience may be considered.
Total Rewards Package:
Compensation
- Base Salary is based on specific compensable factors including, but not limited to education, work experience, and geographic market.
- Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.
Benefits
- Medical, Dental, Vision
- Wellness Program
- Company Paid Benefits (Life, AD&D, Disability)
- Group RRSP retirement plan with a 7.5% company contribution
- Time Off Programs
Your contact person:
Brad Kerwin