Content Marketing Manager

Job-ID: 17311; Location(s): Broomfield CO 

JOB DESCRIPTION SUMMARY

The Content Marketing Manager serves as the narrative engine of the business, translating complex technical and portfolio value into clear, compelling, and customer-centric content that drives brand authority, demand generation, and pipeline growth. This role owns the content strategy, editorial calendar, and execution across channels, partnering cross-functionally with sales, product, and marketing teams to deliver persona-driven content that supports the full customer journey.

JOB DESCRIPTION DETAILS

• Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
• Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
• Leads development of thought leadership content to position Viega as an industry authority and trusted partner
• Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
• Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
• Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
• Identifies, develops, and executes customer case studies, from story sourcing to final publication
• Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
• Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
• Maps content to the customer journey, ensuring the right message reaches the right audience at the right time
• Integrates Voice of Customer (VOC) insights and field feedback into content to ensure relevance and impact
• Builds a content repurposing engine to maximize reach and ROI across channels and campaigns
• Ensures content from external sources like external agency partners and freelancers are rooted in quality, consistency, and in alignment with brand standards
• Establishes and maintains content governance, standards, and templates to ensure consistency across the organization
• Acts as a strategic storyteller and educator, elevating Viega’s value proposition and enabling upstream influence in the market
• Works cross-functionally across marketing, sales, training, product and other teams to build consistent and relevant content for different customer personas by focus segments and markets

REQUIRED QUALIFICATIONS

Knowledge, Skills and Abilities

• Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
• Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
• Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
• Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization 
• Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
• Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
• Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.
• Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
• Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.
• Takes initiative and proactively addresses needs.
• Strong understanding of content strategy, storytelling frameworks, and brand voice development
• Experience creating content that supports demand generation and sales enablement, not just brand awareness
• Demonstrated ability to develop thought leadership content that builds credibility and industry authority
• Familiarity with SEO best practices and digital content optimization
• Ability to translate customer insights (VOC), segment needs, and market context into relevant, high-impact content
• Strong collaboration skills, with experience working cross-functionally with sales, product, training, and marketing teams
• High level of curiosity and learning agility, with a demonstrated desire to deeply understand products, markets, and customers
• Strong attention to detail, with a commitment to quality and consistency
• Exceptional writing and editing skills, with the ability to simplify complex technical concepts into clear, compelling narratives

Education, Certification/License & Work Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required
• 5-7 years’ professional experience in content marketing, communications, and/or storytelling within B2B, industrial, or technical environments required
• Prior professional experience leveraging AI and modern content tools to enhance productivity and scalability required
• Prior professional experience managing external agencies, freelancers, and/or content contributors required
• Prior professional experience using data and analytics to measure content performance and drive continuous improvement required
• Previous experience working in industries with technical or engineered products (plumbing, HVAC, construction, manufacturing, etc.) preferred

Equivalent combinations of education and experience may be considered in lieu of these requirements.

Total Rewards Package:

Compensation

• Base: $92,000 to $120,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 05/01/2026
• The application deadline for this job is: 06/01/2026

Your contact person:

Brad Kerwin  

 #LI-Hybrid